Wendy’s has established itself as a force to be reckoned with in the fast-food morning sector, posting its largest breakfast sales volume of all time in the most recent quarter.
And, good news for Wendy’s breakfast fans: the business will soon increase its morning food selections with two brand-new options.
On August 22, the fast-food behemoth will introduce two new English muffin sandwiches to outlets around the country.
The sandwiches include a freshly cracked egg, melted American cheese, and the customer’s choice of oven-baked Applewood smoked bacon or grilled sausage patty.
The English muffins will also include a savory buttery spread with a dash of brown sugar sweetness and fresh black pepper. Wendy’s did not give pricing information for its new breakfast options.
Wendy’s will serve English muffin breakfast sandwiches for the first time since re-entering the breakfast market in 2020.
The chain presently offers a variety of breakfast sandwiches on croissants, biscuits, and buns. Wendy’s announced that the new English muffin additions had been under development for a year and a half.
“Fans asked, and we responded. As breakfast pioneers, we’re constantly seeking for new craveable breakfast options to add to our stacked breakfast lineup, and we have high requirements for what finally makes it onto our menu,” said John Li, Wendy’s global vice president of culinary innovation, in a statement.
“We tested 60 variations of our English Muffin Sandwiches before we landed on these light and fluffy English Muffins made with a touch of honey and topped with a savory buttery spread, fresh cracked eggs, and delicious bacon or sausage for the perfect harmony of breakfast flavors!”
To commemorate the debut, Wendy’s is providing a special promotion that will save customers $2 on any breakfast combo. Customers can redeem the promotion in the Wendy’s app between August 22 and September 3.
The introduction of these two new breakfast options comes just a few weeks after Wendy’s enlarged its breakfast drink menu.
In late July, the business introduced a range of Frosty Cream Cold Brew drinks, which combine cold brew coffee and Frosty creamer and are served over ice. They come in three flavors: vanilla, chocolate, and caramel.
The new drinks replaced Wendy’s Frosty-ccino, which included cold brew mixed with vanilla or chocolate Frosty mix.
Last month, Li told Mashed that the business concentrated on the “ratio of flavors” in the new Frosty cold brew drinks after realizing that customers requested more coffee flavor.
